FTC Disclosure Compliance Rules
In 2015, the Federal Trade Commission released its new rules for Disclosure Compliance.
Web media publishers must disclose any ties they have to other companies in order to ensure that readers are aware of any possible conflicts of interest. This information is typically found in the blog’s About page or on its website’s main menu.
The FTC has guidelines in place for online advertising. These guidelines state that links and posts on this site should be considered as ads. Therefore, any links or posts that are promotional in nature should be avoided.
Some of the links on Techpappy are affiliate links which we receive a small compensation from sales of certain items.
What Are Affiliate Links?
When a reader clicks on an affiliate link located on TechPappy to purchase an item, the reader buys the item from the seller directly (not from TechPappy).
Techpappy helps Amazon and other companies bring customers to their websites by providing recommendations and reviews.
Both readers who purchase through an affiliate link and readers who purchase without clicking any links are getting the exact same price.
TechPappy uses two types of affiliate tools:
1. Amazon Affiliate Program.
Techpappy is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners to earn fees by linking to Amazon.com and affiliated sites, as well as to other websites that may be affiliated with Amazon Service LLC Associates Program.
2. Product Affiliate links.
If someone clicks on a product affiliate link through our website and completes a purchase, then we may get a small percentage of the sale.
Again, you will not pay more by clicking through to the link. These links are not “pay per click.”
What about sponsored content?
We do not write any posts that are sponsored by a third party.
If a company wishes to publish sponsored content on TechPappy, it must make it clear at the beginning of the article.